copywriting guide

  Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year. Why? Every business can benefit from someone who writes great copy. From startups to Fortune 500s and everything in between, copywriting can make or break the success of an organization.  The truth of the matter is this; anyone can become a copywriter. You don’t need a degree or specialized training to master this skill.  So whether you’re looking to start a career as a freelance copywriter or just want to improve the copy for your own business, this guide will give you the blueprint for getting your feet wet with copywriting.  What is Copywriting? Copywriting is the art of writing text for marketing purposes. It’s designed to sell your products or services while establishing a voice for your brand. The main intention of copywriting is to persuade people to take a particular action, whether it’s purchasing, signing up for something, or any other type of conver